ePodloga.pl / Artykuły
5 out of 10 people want to change their floor
02-11-2009, author: ePodloga.pl
In July this year the European Federation of the Parquet Industry (FEP) which brings together the leading manufacturers and suppliers of parquet flooring organized through a market analysis InSites sales floors in Europe. Results affect a group of 8194 clients who participated in the survey via Internet. All respondents came from 8 leading countries of Europe in terms of sales floor - Germany, France, Netherlands, Spain, Sweden, Poland, Austria and Italy. Age group range is from 25 to 70 years. Sex, social status, earnings and financial situation weren’t taken into account.
Most popular ceramic tiles
Since a few years ceramic tiles are undeniably popular
posts highest sales. It is estimated that we can find them in about 89% of all
houses and flats. This fact makes them
an only leader in the table. Second positions
are wooden floors - 43%. In recent years increasingly popular gaining laminate
flooring, which are statistically at every third house (34%). In terms of the
sale of laminate flooring Poland is currently at the forefront in Europe. Right
behind them are carpets (27%) and the whole close, not as popular as once,
vinyl flooring (19%).
Situation on the wooden floor market
The most varied results related to wooden floors. As for this type of floor leader in terms of popularity is Sweden, where we can encounter such floors in 8 out of 10 homes. They are also very popular in Poland (67%) and Austria (65%). The least interest is in Spain (only 16%). Wood floors are often put to the bedrooms and salons and is the most solid parquet. But we can observe very quickly growing in popularity gain planks and parquet flooring laid in the system of single-wall with no glue.
Shopping
Approximately 50% of respondents in their homes and
apartments are considering plans to change the floor within the next 5 years. It’s
most apply to floors in the lounges, bedrooms and kitchens. Given the choice between
floor glued and floating 60% of responders choose the second solution.
We prefer to buy from suppliers and professionals which purchases represent approximately 45% of total sales. Self-service supermarkets represent approximately 39%.
"People very often visit professional shops first
and than, use the information gained there, often choosing to purchase the
self-service supermarkets," explains Christophe Vergult, managing partner of
InSites Consulting.
Professional stores have a greater impact on our choice. Second
the most common factor in the decision which floor to choose is opinion of
others on this subject (39%) and previous experience (38%).
Temporary crisis
Regarding the long-term investments wooden floors are the best choince. Looking at the trends and changing priorities in the opinion of the people which influencing their choice we can safely say that a natural product is the future. Still a very important issue is price. In 2009 people are very strongly convinced about the prevailing economic crisis and believe that this situation will last for a few years, so we may notice a temporary stagnation of sales.
Promising future
Nowadays, more and more we relax and spend more time in
our homes than it was, for example, 5 years ago. We are care mainly about
comfort, slowly coming back to the carpet and buy more and more of natural wood
which makes impression of warm and welcoming otuch of the floor. Role of
growing environmental awareness is also important. Increasingly louder
"fashion" for a healthy lifestyle in harmony with nature makes us
depart from the adhesives and lacquers for the most natural products.
In conclusion
Situation on the flooring market looks good.
A prevision for next few years is even better.
Floor won’t lose its popularity and always will be one of the most important
elements of our interior decor. It's hard to determine which of them will be
bought most often and which less. Situation In this master changes with
the annual fashion trends. For example, a few
years ago, very popular in our homes were vinyl floors and carpets. Today they
are At the end of all kinds of statistics. Perhaps a similar situation awaits
most today bought ceramic tiles? Time
will tell.
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